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Merchant Warehouse and LevelUp Announce ...

Payment solution provider Merchant Warehouse and mobile payment platform LevelUp have announced the creation of a $1m development fund to “support the creation of custom-branded mobile payment apps” for US merchants. The apps will use LevelUp’s White Label platform, and qualifying merchants can use the fund to hide 25 per cent of the price to...
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Ny Times exec: Avoid channel-based think...

January 21, 2014 NEW YORK — a brand new York Times executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that publishers should approach mobile as a wholly new medium that’s different from another marketing tactic. During...
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Skillz Brings Tournaments to Mobile Gami...

Mobile gaming tournament platform Skillz has launched in beta, offering another approach to monetising apps beyond advertising, in-app purchases or paid-for apps. The Skillz SDK enables developers to host both multiplayer tournaments inside their apps, with b...
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Will The recent York Times redesign payo...

January 14, 2014 The Long island Times building The Long island Times’ long-awaited Web revamp across tablets and desktops shows the numerous role that new advertising opportunities and mobile-geared features will play for publishers in monetizing all ki...
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Brainstorm Launches Call Centre Connect ...

Brainstorm has updated its Dragon mobile engagement platform to incorporate a ‘call connect’ messaging function to automatically link customers with a company’s call centre. Rather than waiting in a frustrating phone queue, the cloud-based se...
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