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Disney leverages mobile to drive cross-s...

February 26, 2014 The Disney Movies Anywhere app Walt Disney Studios is targeting families and oldsters who’re increasingly watching full-length movies across multiple devices with a brand new video service that features a mobile application and Website. The film studio’s new app is a part of a larger cloud-based product called Disney Movie...
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Meredith Corp. eyes in-app rewards to mo...

February 19, 2014 Meredith rolls out in-app ads Campbell’s, Procter & Gamble and Unilever are a couple of big consumer packaged goods brands which are rolling out in-application rewards to Meredith Corp.’s apps to assist the publisher push repeat usag...
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Comcast, Time Warner aim to crack open c...

February 18, 2014 Comcast’s Xfinity TV remote app Comcast’s proposed $45 billion merger with Time Warner would provide the type of scale that cable networks must compete against broadcasters to make content available across television, cellphones, ta...
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Prostate Cancer UK Launches Mobile Campa...

Prostate Cancer UK has launched its Sledgehammer mobile and television campaign to elevate money for research and quickly share help and knowledge concerning the disease. The campaign is being headed by Bill Bailey and the positioning comes complete with a bri...
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Glamour tweaks print-to-mobile strategy ...

February 13, 2014 Glamour’s March issue Condé Nast’s Glamour is rolling out a brand new mobile application and location that lets readers buy products straight from static magazine pages. Glamour’s new Shop Glamour program includes both a respon...
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