Category: Digital Marketing

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August 31, 2013

Rubicon Project Appoints Paul Gubbins as...

Rubicon Project has recruited StrikeAd’s Paul Gubbins as head of mobile to guide its advertising automation process across mobile inventory in EMEA. Arriving from managing UK sales on the mobile DSP, Gubbins would be liable for advising publishers on their monetisation strategy in areas like RTB and developing the company’s relationship...
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August 29, 2013

US Smartphone Penetration Rises to 58 Pe...

Smartphone penetration within the US rose to 58 per cent in the course of the three month period ending March 2013, in line with data from the comScore MobiLens service. That’s a complete 136.7m smartphone owners – a rise of nine per cent from Dece...
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August 27, 2013

Telstra, Optus and TPG Win Australian 4G...

Telstra and Optus, Australia’s two largest telcos, along side TPG, have walked away with spectrum within the 700MHz and a couple of.5GHz bands paying a complete of AU$1.96bn (£1.28bn). This is AU$1bn below the Government’s anticipated revenue targ...
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August 25, 2013

Dunkin’ Donuts Deploys Ultrasonic Tags...

Coffee chain Dunkin’ Donuts has begun a brand new campaign in Korea that uses ultrasonic tags to provide coupons to smartphone holders, reports the The Register. Users who’ve downloaded the app can browse the Dunkin’ Donuts and decide items they need...
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August 23, 2013

Nintendo Enabling Mobile Developers to P...

Nintendo is reportedly opening up its Wii U console to apps ported from mobile devices . According to The Japan Times, the corporate has begun offering conversion software to app developers that permits them to directly transfer existing apps over to its games...
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