Digital Marketing – Page 18 – Diggit Mobile Marketing

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October 20, 2013

Rakuten LinkShare: Tablet Purchase Rate ...

22 per cent of clicks at the Rakuten LinkShare CPA network – and 17 per cent of transactions – came from mobile devices during Q1, 2013. During the quarter, Rakuten’s data also showed that the speed at which tablet users go directly to make a purchase order is eighteen per cent higher than for PC users. “While browsing on smartp...

October 18, 2013

BT Returning to the Mobile Operator Mark...

BT looks set to come back to the united kingdom mobile market, after chief executive Ian Livingston said it was “highly possible” that BT-branded SIM cards will be available by this time next year, in an interview with The Telegraph. During the Ofcom aucti...

October 16, 2013

Vserv.mobi Adds A/B Testing and Social S...

Mobile ad network Vserv.mobi has introduced social sharing and A/B testing to its HTML5 rich media solution. “Our rich media ad platform allows advertisers to create engaging moments that buyers love, and we have natively in-built Social sharing options to...

October 14, 2013

TUI Travel Brings Mobile at hand and Hig...

Thomson has launched the MyThomson iOS app, a ‘one stop shop’ for holidaymakers who’re off on a visit this summer. The app includes flight information like check-in times and luggage allowances, maps to the airport, destination guides, weathe...

October 12, 2013

Android has Majority of Tablet Marketpla...

Canalys provided Mobile Marketing with thisApple is not any longer the biggest tablet platform, in line with Q1 estimates from research firm Canalys. The company dropped below 50 per cent share in Q4 2012 and was overtaken by Android for the primary time in Q1...

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