Digital Marketing – Page 11 – Diggit Mobile Marketing

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December 25, 2013

IAB Establishes Mobile Ad Tech SWAT Team

Twenty leading media companies had been chosen to form the 1st mobile advertising working group established by the UK’s IAB. Among the 1st to enroll in the team are Google, Channel 4, Bauer Media and the Telegraph, who’re tasked with tackling the large technical challenges facing the mobile marketing industry. Microsoft, Yahoo, Adfonic and ...

December 23, 2013

Facebook: “Facebook is the first funct...

Facebook’s Christian HernandezFacebook became a mobile first company within the last one year, in step with Christian Hernandez, director, vertical business partnerships on the social networking giant in his presentation at IAB Mobile Engage a couple of ...

December 21, 2013

Audi Goes AR with Audi Vision

Audi is launching an Augmented Reality (AR) app called Audi Vision, so one can bring its brochures to life. The app will initially allow users to indicate their mobile device on the car maker’s spring 2013 price and specification guides, and take an image so...

December 19, 2013

Almost Half the Guardian’s Web Traffic...

44 per cent of the Guardian’s global web traffic in April came from smartphones and tablets. The figure was revealed a couple of minutes ago by the Guardian revenue director, Tim Gentry, on the IAB’s Mobile Engage event. Gentry also revealed that on the we...

December 17, 2013

PayPal Offers Free Mobile Payments withi...

The president of PayPal, David Marcus, has announced that the corporate could be offering free credit, debit, cheque and PayPal transactions to companies within the US that use its Here solution. Its Cash for Registers initiative waives the processing fees f...

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