Planning the design and layout of your website carefully

Planning the design and layout of your w...

When it comes to building a website you need to think carefully about not only what information or functionality you are going to put in it but also how it is going to be displayed. Research shows that customers go very much off first impressions when it comes to buying online or even completing an enquiry form. If the website is too busy, people o...
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How to find the best keywords or phrases to target

How to find the best keywords or phrases...

If you have a website that you want to improve to gain more enquiries and sales then you may need to spend some time doing some in-depth keyword research. There is no point targeting keywords or phrases that do not attract enough traffic, so you need to be abl...
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SEO – keeping on top of it

Despite what many people think, SEO (search engine optimisation) cannot be something that is done once on your website and then left. SEO needs to be ongoing and with new updates being released by the search engines such as Google, your SEO may need to change ...
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Marketing your website to multiple locat...

If you have a website and want to start targeting different locations then it is important that you have a strategy in place. Firstly you need to decide on the areas in which you wish to target. You may want to star off with smaller towns and then look to expa...
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Content marketing advances

Content marketing has always been huge in terms of how successful a business is. Originally content marketing was used on website where keyword rich, relevant and fresh content was needed in order to get a website ranked on the search engines. The content need...
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