August 21, 2013
SportsDay Talk lets users pause the news
The Dallas Morning News’ sports department SportsDay DFW partnered with SportsRadio 1301 “The Ticket” to launch a mobile application that plays live sports news having the ability to pause, rewind and fast forward as much as 20 minutes.
The app’s live stream features content from SportsDay DFW, including news and blogs, live scores and stats for local pro and school sports teams. SportsDay Talk can also be interactive and lets users share opinions, perform polls and chat with SportsDay writers and ticket hosts.
“Mobile is by its nature a medium where information is consumed at the go, so users are doing other things while they’re consuming that content,” said Jason Dyer, chief marketing officer of The Dallas Morning News.
“They may be distracted or must stop what they’re doing,” he said. “The beauty of the DVR, once you get distracted, you may pause it and are available back and never miss anything.
“This enables them not to miss out. If you want to pause the stream you are able to do that. It keeps the audience engaged.”
SportsDay Talk
The SportsDay Talk app is out there free of charge in Apple’s App Store and Google Play.
Once consumers download the app, they are able to access live news all alone schedule. Since most consumers are frequently busy and at the go, the flexibility to pause, rewind and fast forward as much as 20 minutes of the app’s content expands their ability to access news.
Additionally, the app archives broadcasts from The Ticket in addition to articles and blogs from SportsDay, so users can listen whenever they have got time.
The app also integrates with social media and lets users share stories via Facebook, Twitter and email straight from the app.
SportsDay Talk follows pro teams akin to the Cowboys, Mavericks, Stars and Rangers in addition to collegiate teams, together with Texas A&M, University of Texas, Texas Tech, SMU and North Texas.
Within the app, users take part in live chats with personalities akin to Tim Cowlishaw, Rick Gosselin and Gordon Keith. Users might also follow their Twitter newsfeeds throughout the app.
Users can save articles and broadcasts as favorites in addition.
The app’s homepage
Local news
Smaller, local newspapers won’t have a similar resources as larger publications, but mobile is solely as important as ever.
According to Mr. Dyer, The Dallas Morning News’ audience is intensely engaged. They follow the shows’ personalities and form strong relationships with the area’s sports teams, especially football.
The DVR-like feature of the app permits them to make that relationship even stronger.
Fox Sports just revamped its app in a giant rebranding effort (see story).
While The Dallas Morning News won’t have an identical means as Fox Sports, the publication is clearly creating a mobile impact with the SportsDay Talk app, especially for local Texans.
“For us it supports our ongoing effort of being the main digital news organization in Texas,” Mr. Dyer said.
“It enhances a growing partnership with one of many leading radio stations within the country, certainly in Dallas. It’s all about audience attention and engagement and leveraging a very good partnership,” he said.
“It’s rather obvious that the expansion in mobile is essential, it’s the medium that our users are soliciting for our content through, and it’s always our objective to present our customers what they need. It’s all about serving our customers.”
Final Take
Rebecca Borison is editorial assistant on Mobile Marketer, New York