August 17, 2013

Fox Sports Media Group launched a brand new application on Saturday, Aug. 17 called Fox Sports Go as part of its rebranding as a countrywide multi-sport network under the Fox Sports 1 moniker.

The new network aims to raise the in-game experience with informative news, entertaining studio shows and original programming to its viewers. To enrich the launch of Fox Sports 1, FSGM released Fox Sports Visit enhance the mobile sports experience.

“I believe it’s a digital play geared toward a brand new audience of sports and entertainment enthusiasts,” said Alex Kutsishin, director of commercial development at FiddleFly, Columbia, MD.

“If it really works competitors will attempt to one-up them,” he said. “They are setting the stage and taking the leap, so in the event that they land on their feet you will notice competitors follow that very same route, but their competitors may have some data to work from.”

Mr. Kutsishin just isn’t affiliated with Fox Sports. He commented according to his expertise at the subject.

Fox Sports didn’t meet press deadline.

Rebranding sports
Fox Sports Media Group first announced its plans to disclose Fox Sports 1 on March 5, and now the product have been rolled out. Fox Sports 1 is being launched during the 20th anniversary of Fox Sports.

FS1 is supplied in greater than 90 million homes and provides almost 5,000 hours of live event, news and original programming annually.

The network will provide live programming for school basketball, MLB, NASCAR, Soccer and more. It would also offer Fox Sports Live, a 24/7 news franchise and programs similar to Rush Hour, Fox Football Daily and Being: Mike Tyson.

Along with the television rebranding, FSGM decided to revamp its mobile app.

Fox Sports Go is obtainable for iPhone, iPad and Android devices. It offers greater than 1,000 live games and events from Fox Sports, Fox Sports 1 and Fox Sports’ 22 regional sports networks.

Additionally, the app will provide scores, highlights, news stats and analysis.

Subscribers of participating cable, satellite and telecom providers might be ready to access the live games and events at no additional cost.

Fox Sports’ old app

Mobile sports
Fox Sports is seeing some success within the mobile sports world.

In a contemporary ForeSee report Fox Sports topped the sports category for consumer satisfaction in mobile with a 79 score out of 100 (see story).

As it continues to tweak and improve its mobile offerings, Fox Sports appears to be like before the sport.

“Mobile has given us the flexibility to expect more from the web,” Mr. Kutsishin said. “One of several things we think is excellent information and entertainment.

“Mobile can change balance sheets, so if mobile isn’t a top priority for Fox then their competitors will eat their lunch after they join the race.”

Final Take
Rebecca Borison is editorial assistant on Mobile Marketer, New York