Kraft Foods lunchmeat and hot dog brand Oscar Mayer has partnered with MONTAJ to bring the favored Grandpa Frank commercials home, literally. 

MONTAJ is an iPhone app that permits users to create a completely edited video from various clips with an easy shake of the telephone, which may then be shared at the MONTAJ social network.

Consumers can now use the MONTAJ mobile program to create, direct and star of their own Oscar Mayer commercial alongside the Grandpa Frank character. 

Between 16 May and 13 June, users can create their very own commercials by shooting just a few clips, after which choosing and inserting “Frankisms” to be integrated into their storyboard. Once the film is complete, it’s published at the MONTAJ app and the Oscar Mayer YouTube page. The most well-liked commercials would be tracked, highlighted and shared on Oscar Mayer’s Facebook, YouTube and Twitter pages.

“We knew we would have liked to work with a progressive company that as not just willing to take a position its resources in a start-up, but in addition one who would have plenty of fun within the process,” said Demir Gjokaj, CEO and co-founding father of MONTAJ. “We’re thrilled that Oscar Mayer decided to embark in this storytelling journey with us. Their vision for successful brand activation is really on the forefront of innovation.”