Gaydar, the UK’s largest gay dating website, has introduced a mobile web service to reinforce the dating experience for its 6m members worldwide.

The site offers improved search functionality, chat features which combine real-time chat with a rich messaging service, in addition to photo and site sharing. The ‘Find Him’ function enables members to go looking for guys of their vicinity using four predefined mood filters to connect to others within the same mind set.

Users have a single profile and log-in that syncs around the mobile web, desktop and Gaydar’s iOS app. The service also creates a platform for brands to promote more effectively with the affluent gay community.

Trevor Martin, CEO of Gaydar.net, said: “Our vision was to create a less complicated, more pleasurable experience for our community to glue through mobile and i’m confident we’ve achieved this. The new look and innovative features reinforce Gaydar’s ambition to construct upon its position because the best dating service for gay and bisexual guys around the globe, in addition to a number one platform for the LGBT community.”