Although Facebook is receiving increasing selection of ad dollars, 80 per cent of 18-24 year olds, a core demographic, have never clicked on a Facebook ad on mobile, in accordance with research from commisioned by Haygarth and conducted by YouGov.

The research into smartphone usage habits found that 45 per cent of the 1,000 18-65 year old smartphone owners surveyed choose to use Facebook on mobile as it lets them post and consume at the move. 31 per cent say it truly is quicker and 29 per cent as it is less difficult.

Dual screen and Youtube

74 per cent of folk said they dual screen in front of the television, rising to 86 per cent among 18-24s, or even reaching 56 per cent of 55-64s year olds.

21 per cent of 18-24s say that Youtube is their favourite app – in comparison to just 7 per cent of 25-34 year olds.