Rob Thurner’s book – Mobile : futureproof your corporation today – is obtainable now for download from Amazon.

The book is filled with practical tips, up-to-date case studies and tangible results to assist implement mobile marketing successfully. It’s been written with two audiences in mind: business managers and the broader marketing staff.

First, the book may also help business managers who need to know easy methods to harness the disruptive and reworking potential of mobile. He tackles the necessity to create your mobile vision and make sure buy-in from stakeholders whose support is significant to make sure you meet what you are promoting objectives and KPIs.

Second, his book can aid marketers at the front line and back office whose understanding and support is significant for delivering the mobile vision. This could include those working in sales and marketing, media and promotions, payments and commerce, data and insights, technical and legal. He says that being the ‘go-to’ mobile person is a great option to advance your career.

He may be updating this guide so welcomes any feedback you have got. Download it from Amazon here.