Nando’s is testing mobile coupons at its Sanctuary Lake shopping centre branch in Sydney, offering them to customers once they access the free wi-fi.

The campaign is being run by retail marketing DC4G, who supply the wi-fi platform to aid retailers boost engagement in store, using Eagle Eye Solutions’ mobile coupons.

Jake Martin, marketing executive at Nando’s, said: “Mobile is an exiting and attractive medium for us and something we’re keen to support our customers with. DC4G free wi-fi is a superb opportunity for us to check Eagle Eye Solutions mobile coupons.”

“Our proximity marketing platform gives localised vendors the chance to interact and communicate with their audience in a straightforward and value effective way,” said Katherine Ablinger, DC4G marketing manager. “We’re seeing more retailers trending towards in store and proximity based free wi-fi as a prime quality and complex strategy to hook up with their customers.”