Many people are aware of Facebook and Twitter, perhaps even LinkedIn, and Pinterest is becoming extremely popular too. And because it has collected a wide audience, it can be useful to businesses looking to attract people to their website.

Pinterest allows you to create pins, related to your product or services, consequently presenting them to your followers and potentially redirect them to your website. Ideally you should be selective, and don’t pin every single element of your website or every image from your blog, instead you should choose wisely, whilst your pins should always relate to your products and services.

The more photos and videos there are on your website, the more there is to pin, so if you want to really perform on Pinterest, you should ideally make sure your website is updated with relevant images and videos.

The more items from your website you pin, the more chance there is of them being re-pinned by others, potentially expanding its reach. If you want to use Pinterest in your marketing strategy, make sure you take these aspects into account.