Fiksu was appointed by MyVoucherCodes in a six-figure deal to assist drive downloads and visibility of the bargain website’s apps.

Around 35 per cent of the site’s traffic currently comes from mobile and the company’s CEO, Mark Pearson, said that the app already has 2m users. an ordeal campaign with Fiksu in March saw the MyVoucherCodes iOS app reach number 10 inside the Lifestyle category of the App Store. Fiksu said that 40 per cent of the users acquired in this time became loyal customers.

Mark Pearson, MVC CEO, said: “We’re really showing our teeth by appointing Fiksu, choosing to take a position further in mobile as it is a proven user base and income for us. The united kingdom has the top variety of smartphone users aged under-35 on the earth in line with ComScore and these are the folks we wish to target as we aim to extend loyalty among users without discounts and loyal hunger to innovate.”

Micah Adler, CEO of Fiksu, added: “MVC acquired a couple of free, organic user for each user they acquired through spending with Fiksu, effectively doubling the impact in their marketing spend. Similarly, almost 40 per cent of the entire users acquired quickly became loyal users, engaging with the MyVoucherCodes app three or more times.”

MyVoucherCodes is owned by UK-based Markco Media Group and reported revenues of greater than £600m in 2011.